Practice Identity
How your practice looks and sounds.
Your logo, your colors, your fonts, and a simple guide for using all of it. So your practice has a look and a voice you can carry across everything you do.
Built by a practitioner
I prepare the ground so you can tend the practice.
Two services for health and wellness practitioners running independent practices. Your brand, set up. Your infrastructure, set up. Both designed to disappear once they're working, so you can do the actual work.
ServicesTwo services.
Two services.
Sized to where you are.
Each service clears a different layer of work between you and your practice. Some practitioners need both. Some only need one. Either way, your time stops going to operations or design and starts going back to clients.
Practice Setup
How your practice runs.
Your website, your scheduling, your professional email, the software that holds your client records. Set up under your accounts and connected so it all works as one.
Sound familiar
You trained for the practice, not the setup.
I'm a practitioner. I trained for this. I know how to be with my clients.
What I didn't sign up for is buying a domain, figuring out how to point it at a website I haven't built yet, setting up a custom email that doesn't bounce, and choosing a practice management software that fits the way I work. Then connecting it all into one experience that holds my clients from finding me online to booking, intake, the first session, and what comes after. All before I've seen a single client.
Every hour I spend on this is an hour I'm not spending on my practice. It takes the wind out of my sails. By the time the website is “almost done,” I've lost the thread of why I started.
Who it's for
Built for health and wellness practitioners.
Independent practices across the spectrum. Solo or small group, not chain or hospital-employed.
Mind-body movement
Yoga teachers, meditation teachers, breathwork facilitators.
Bodywork and hands-on healing
Massage therapists, bodyworkers, chiropractors, acupuncturists, Rolfers, Reiki and energy workers.
Mental health and counseling
Therapists, counselors, hypnotherapists, somatic experiencing practitioners, sex therapists.
Coaching
Health coaches, life coaches, wellness coaches.
Direct Primary Care
DPC physicians, concierge medicine physicians, independent primary care, membership-based medical practices.
Functional and integrative medicine
Functional medicine practitioners, integrative medicine doctors, naturopathic doctors, holistic health practitioners.
Nutrition
Nutritionists, registered dietitians.
Birth, postpartum, and pelvic health
Doulas, midwives, lactation consultants, pelvic floor therapists.
End-of-life care
Death doulas, end-of-life doulas, death midwives, home funeral guides, funeral celebrants, hospice companions.
And other adjacent practices.
What this isn't
Five things PracticeGrove is not.
Naming the categories you might be confusing this with.
So you know what you're buying.
Not
An agency
No retainers, no scope creep, no 5-week discovery phase. One to two weeks, fixed price, defined scope.
Not
A marketing service
No content strategy, no monthly SEO retainer, no paid ads, no social media. Practice Setup does include the foundational search-engine setup so people can find you. The ongoing optimization, posting, and content are your work.
Not
A builder you have to learn
Your site has a simple admin where you can update text and swap photos yourself when you want. No platform to learn, no monthly tool fee.
Not
Locked-in software
Your website is custom code that you own. You can hand it to any developer later, or take it elsewhere, if you ever need to. No proprietary platform holding it hostage.
Not
An ongoing service
The setup is the setup. After handoff you have working infrastructure and 14 days of email support. Beyond that, hourly support is available when you want it. No retainer, no monthly fee.
Who built this
I needed this myself.
I'm a practicing natural medicine facilitator in training (NMIT) and a web designer. I built my own digital infrastructure before I built anyone else's, and the friction of that setup became a hurdle between me and the practice I'd trained for.
Read the full story →Next step
Let's talk about your practice.
20 minutes by video, no pitch, no pressure. We'll talk through where you are, what you've already chosen, and whether PracticeGrove fits.